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Calories
500 calories and 35g protein in one cold bottle. Every other RTD is built for cutting — SUR+ is the first built to help you gain. No blender, no big meals.
No scoops to measure, no blender to clean. The whole thing takes less time than tying your shoes.
Straight from the gym cooler or your fridge. No scoop, no shaker, no blender, no cleanup.
Smooth and drinkable — not a chalky slurry. Finish it in the time it takes to lace up.
500 calories and 35g protein toward your goal. Every bottle, every time — no guesswork.
Walk down any protein aisle. Everything is optimized for cutting — low calorie, low carb, light this, lean that. If your goal is to gain, you're left choosing between big meals you don't have time for and junk that doesn't move the needle. We built the third option.
500 real calories and 35g protein per bottle — engineered to help you hit your surplus, not fight it.
No scoops. No shaker. No cleanup. Pull a cold bottle and drink — a full feeding in the time it takes to lace up.
What's on the label is what's in the bottle. No inflated claims, no gimmicks — just the fuel to build.
A fat-forward, high-calorie profile with quality protein and a full micronutrient backbone. Everything below is per 500 mL bottle.
| Amount per serving | % Daily Value* |
| Total Fat 23g | 29% |
| Total Carbohydrate 38g | 14% |
| Dietary Fiber 3g | 11% |
| Protein 35g | 70% |
| Sodium 345mg | 15% |
| Calcium 195mg | 15% |
| Potassium 705mg | 15% |
*Percent Daily Values are based on a 2,000-calorie diet. Values are prelaunch estimates, finalized at production.
The gainer's options have always meant a tradeoff. SUR+ is the first that doesn't ask you to choose between calories and convenience.
| Per serving | SUR+ | Standard RTD protein | Mass gainer powder | A big meal |
|---|---|---|---|---|
| Calories | 500 | 140–200 | 500+ (once mixed) | Varies wildly |
| Protein | 35g | 20–30g | 30–50g | Hard to track |
| Ready to drink | Yes | Yes | No — mix required | No |
| Portable | Yes | Yes | Shaker + scoop | No |
| Zero prep & cleanup | Yes | Yes | No | No |
| Built to gain | Yes | Built for cutting | Yes | Depends |
We're launching with Double Chocolate — the flavor everyone reaches for first. More coming once we're rolling.
Rich, roasted, and built to drink fast. 500 calories and 35g protein in one cold bottle — no chalk, no chore.
Post-workout. Between meetings. On the drive. SUR+ makes the surplus a habit instead of a chore.
Calories and protein the second you drop the weights. No shaking, no waiting.
Bridge the gap. Never miss a feeding window because you're stuck at a desk.
Grab a cold bottle and hit your surplus in traffic. Zero prep time.
High-burn shifts on site or on the road. Real fuel that keeps up with the work.
Gaining should be as easy and convenient as losing. Most brands forgot about the people trying to grow — we didn't.
To create a world where every person committed to building muscle has access to nutrition that removes the barriers to healthy weight and strength gain — empowering them to realize their full potential.
Quick, convenient calories when you need them. No wasted effort.
Uncompromising focus on mass. We don't apologize for wanting more.
Quality ingredients, honest results. No gimmicks, no inflated claims.
Designed by someone who's lived the struggle. The product we always needed.
SUR+ is a fast-moving, high-margin RTD with a customer that no one else on the cooler is serving. Let's build the surplus together.
Give your members who want to gain a reason to skip the vending machine.
A differentiated SKU in a category flooded with cutting-focused sameness.
Cold-fill production and a clear cold-chain plan built for scale.
Gyms, retailers, and distributors — reach out for wholesale pricing, samples, and the pilot plan.
Straight talk on what SUR+ is, what's in it, and how to get it. No fine-print games.
The first 1,000 bottles drop in Northern Virginia. Get on the list for early access, sampling, and launch news.